Ampersand

Ampersand is an audience-based multiscreen advanced TV advertising sales and technology company. It provides audience-first planning, execution at scale, and advanced measurement of television investments across multiple screens. The firm operates a platform for multiscreen advanced TV advertising that integrates data aggregation and audience measurement.

The company is jointly owned by Comcast Corporation, Charter Communications, and Cox Communications. Its reach spans more than 118 million multiscreen households and 63 million U.S. addressable households, representing over 75% of the national addressable base. The platform covers over 200 designated market areas and more than 165 networks and apps.

Ampersand's technical focus includes advanced TV advertising, data aggregation, audience measurement, and multiscreen technology. The company states a commitment to protecting personal information in its operations.