Madhive

Madhive is an advertising technology company that provides a customizable platform for local media professionals to run connected television (CTV) campaigns. The platform offers end-to-end tools for planning, audience targeting, and measuring campaign outcomes, with the stated goal of enabling clients to reach local audiences at national scale.

The company operates across several technical domains, including CTV advertising, audience targeting, and campaign measurement. Its infrastructure supports significant volume, powering campaigns for over 30,000 small and medium businesses per day. Major partner clients include Fox and Scripps, among other top broadcasters.

Madhive's focus is on the local media and broadcasting sectors. The company describes its approach as creating solutions in collaboration with local media professionals, aiming to broaden access to advertising technology in these markets.