MAI

MAI builds autonomous AI agents that run performance marketing for small and mid-sized businesses, with a focus on eCommerce brands seeking to scale ad spend profitably without agencies or manual campaign management. The company was founded in 2024 and raised $25 million in seed funding.

Its advertising platform deploys agents that handle campaign creation, bid adjustments, budget pacing and performance optimization continuously across Google Ads, Meta Ads and Microsoft Ads simultaneously. The system analyses advertising data around the clock and surfaces actionable insights in real time. Complementary integrations with Shopify and Google Analytics support customer journey monitoring and marketing attribution for eCommerce customers.

The engineering agenda spans AI agents, advertising technology, attribution, data analytics and bid optimization. The stated mission is to make advanced advertising technology available to SMBs, reducing reliance on agencies and manual management in favour of real-time, data-driven decisions. MAI was founded by Yuchen Wu, who previously built ad platform products at Google, and Jian Wang, a former engineering leader at Instacart.