Proxima

Proxima is a Conversion Intelligence platform founded in 2022 and headquartered in New York City. It applies AI to proprietary commerce data to help high-growth consumer brands improve marketing performance, with particular focus on DTC and ecommerce companies spending $50k or more per month on paid media.

The company's technical work centres on several domains: AI-powered audience targeting, creative intelligence, conversion intelligence, analytics on shopper behaviour, and analysis of social commerce transactions. Its Commerce Graph is a proprietary data asset spanning buyer and brand commerce data, covering more than 100m buyers across over 2,200 ecommerce brands. A separate Conversion Intelligence Layer analyses billions of annual social commerce transactions to inform decisions on which products to promote, how to message them and which creative angles to test.

The Proxima Conversion Intelligence Platform brings these capabilities together, providing audience targeting, creative intelligence and data-backed briefs intended to help brands acquire customers and scale profitably. The company's stated approach favours data-backed decision-making over creative intuition, with an emphasis on measurable outcomes such as ROAS and customer acquisition efficiency.