Aidaptive

Aidaptive is an enterprise-grade artificial intelligence and machine learning platform for digital commerce. Its core product, the Aidaptive Platform, is an end-to-end ML-as-a-service solution that predicts customer affinity and intent in order to personalise shopping experiences, optimise marketing campaigns and improve direct booking conversion rates for eCommerce and hospitality businesses. The company describes the platform as deployable within minutes, with the aim of putting revenue-generating intelligence into production quickly.

The company's technical work spans machine learning, predictive personalization, predictive analytics for customer affinity and intent, and what it terms autonomous intelligence. Aidaptive was founded by the former Google team behind the AI and ML infrastructure for Google Ads and Payments, a group with a combined 50+ years of machine learning experience that has built enterprise products at scale. The stated objective is to democratise access to enterprise-grade AI technology and to extend what machine learning can do in commerce.

Aidaptive is headquartered in Cupertino, California, and is backed by Dell Technologies Capital and SHAKTI, alongside veteran Silicon Valley technologists and business leaders. Its customers operate across eCommerce, hospitality, digital commerce, retail and marketing.