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Nexxen

Nexxen is a global adtech platform offering unified DSP, SSP and data products, using ACR data and machine learning for programmatic and connected TV advertising.

Nexxen is a global advertising technology platform founded in 2007. It operates a unified stack spanning the buy and sell sides of the advertising ecosystem: a demand-side platform (Nexxen DSP), a supply-side platform (Nexxen SSP) and the Nexxen Data Platform at its centre, connecting data, creative and media across both sides. The company's stated work sits at the intersection of programmatic advertising, connected TV and machine learning, with applications in targeting, campaign optimisation, measurement and cross-channel delivery.

Central to the platform is proprietary automatic content recognition (ACR) data covering millions of global households, which underpins Nexxen's approach to multi-screen and CTV advertising. Engineering work spans DSP and SSP technology, data platform infrastructure and applied AI/ML for advertising measurement and optimisation. The company positions itself as focused on efficiency and transparency in programmatic media.

Nexxen operates globally and serves advertisers, agencies, publishers, broadcasters and media agencies across digital advertising, connected TV and streaming, and programmatic media. Four brands - Amobee, Tremor Video, Unruly and Spearad - are unified under Nexxen.

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