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OpenX operates an independent supply-side platform for programmatic advertising, processing over 500 billion ad requests daily for publishers and advertisers globally.
Integral Ad Science
Founded in 2009, IAS is a New York-based media measurement and optimization platform using machine learning and real-time data processing to verify, optimize and analyse digital advertising across CTV, web, social, mobile and audio.
Integral Ad Science (IAS) is a media measurement and optimization platform for digital advertising, founded in 2009 and headquartered in New York with operations in 13 countries. The company supplies verification, optimization, and analytics products to advertisers, publishers and media platforms, covering CTV, the open web, social platforms, mobile in-app and digital audio. Verification solutions assess whether ads are served to real people in safe and suitable environments; optimization solutions target return on ad spend for advertisers and yield for publishers; analytics solutions inform digital media investment decisions.
The engineering work is shaped by scale and latency constraints. The platform processes hundreds of thousands of transactions per second and collects tens of billions of events each day, evaluating thousands of data points in real time with millisecond response times. Technical domains include machine learning, AI-powered insights and real-time data processing, applied to digital ad verification and real-time analytics.
IAS employs more than 500 people and serves thousands of advertisers and premium publishers worldwide. The company describes its mission as becoming the global benchmark for trust and transparency in digital media quality, and states that its verification work is driven by continued investment in technology.
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