The Nielsen Company

The Nielsen Company provides media measurement and audience insights for the media, advertising and broadcasting industries. Its core product is a data ecosystem combining panel research with professional expertise to deliver audience measurement used in industry decision-making, operational in more than 55 markets worldwide. Local teams pair global methodologies with regional expertise to capture audience behavior in specific markets.

Technical work spans data science, machine learning, artificial intelligence and scalable platform architecture. The company's panel-based measurement methodology is refined continuously to maintain representative measurement of audience behavior, and the firm invests in continuous learning across emerging AI technologies and methodology development. Teams are cross-functional, blending data scientists, engineers and researchers with industry knowledge.

Nielsen's stated culture emphasises curiosity, precision, and diverse perspectives as drivers of innovation, alongside a combination of analytical rigour and creative thinking. Representation and inclusion feature in its approach, with panelists and professionals contributing to the underlying data ecosystem. Further information is available at https://nielsen.com/.