NielsenIQ

NielsenIQ is a consumer intelligence company that measures markets and analyses consumer buying behaviour for manufacturers and retailers. Founded in 1923 by Arthur C. Nielsen, who created the concept of market share, the firm is headquartered in Chicago and operates globally, employing approximately 30,000 people and serving more than 23,000 retailers and manufacturers, among them Walmart, Kenvue and Coca-Cola.

Its technical work spans AI-powered predictive analytics, market measurement, consumer behaviour analytics, brand and media analytics, and shopper data analytics. The Full View™ platform combines shopper data with predictive models to provide coverage of customers, channels, aisles and online clicks. Alongside it sit market measurement solutions, consumer behaviour insights, innovation solutions for product development, and analytics for brand and media performance.

The company's data underpins decisions across consumer packaged goods manufacturing, retail, market research, and media and advertising. Nearly a century of continuous measurement operations provides the historical depth behind its modelling and reporting.