LiveRamp

LiveRamp operates a data collaboration platform that allows companies to assemble a connected customer view while applying consumer privacy protections. Its work sits at the intersection of identity resolution, first-party data activation, customer data connectivity, and measurement and analytics, with the stated aim of enabling responsible, measurable and scalable AI-powered marketing and advertising. The company describes itself as a leader in consumer privacy, with an explicit commitment to data ethics and to protecting brand and consumer trust.

The platform is organised into four product portfolios. Live/Identity covers foundational identity and the construction of a connected customer view; Live/Access covers data collaboration and access within the platform; Live/Connectivity provides connectivity across the data collaboration network; and Live/Insights handles insights and measurement.

By the company's own figures, LiveRamp reaches 92% of the advertising ecosystem and works with more than 500 global partners and more than 400 brand customers. These include 20 of the 25 largest US advertisers and 30% of Fortune 500 brands, alongside hundreds of global innovators using the platform. Its industry focus spans advertising, marketing, media and entertainment, and consumer brands, with a geographic presence described as global and centred in the United States.