Swoop

Swoop is a privacy-safe, AI-driven omnichannel healthcare marketing platform that connects patients and healthcare providers with precision at scale. The company applies artificial intelligence, machine learning and predictive health event modelling to de-identified patient data, allowing healthcare marketers to anticipate health events and act on them through data-driven, omnichannel strategies. Its work sits at the intersection of algorithm design and regulated data: the technical challenge is to target audiences accurately without relying on personal health information.

At the core of the product is patented targeting technology designed for precision audience selection while complying with HIPAA and state privacy laws. The company reports a 100% privacy compliance rate, and its Privacy-Safe Audience Targeting never draws on personal health data. The Swoop Platform is trusted by the world's 30 largest pharmaceutical manufacturers and more than 400 brands, spanning the pharmaceutical, biotech and life sciences sectors across the United States.

The data underpinning these models is substantial: some 300m de-identified patient journeys, 2m NPI-verified healthcare professionals and 4.5m opted-in patients. In January 2025 Swoop acquired MyHealthTeam, a patient community and health engagement company. Swoop achieved independence as a company in 2024 and describes its approach as patient-first and privacy-first.