Yobi

Yobi is a Behavioral AI company founded in 2019. It develops foundation models of human behavior derived from consented, real-world actions. Its technology is designed to provide ethical personalization and decisioning for brands, agencies, and platforms across sectors such as advertising, marketing, open web, and connected TV.

The company's core offerings include a Consented Behavioral Dataset, described as one of the largest of its kind in the United States, which operates independently of major technology platforms' closed ecosystems. This data underpins its Behavioral Intelligence Layer, a product that applies foundation models to enable personalization and decisioning grounded in observed behavior.

Yobi's technical work spans Behavioral AI, Foundation Models, Personalization, and Data Privacy. The firm's stated mission is to ethically democratize the benefits of data and AI, with a private-by-design approach that emphasizes privacy, safety, and ethics in its development and deployment processes.