Bonfire Analytics

Bonfire Analytics builds AI-driven sales intelligence for healthtech commercial teams. Founded in 2022, the venture-backed company applies machine learning and advanced analytics to healthcare data, with the stated aim of accelerating the adoption of healthcare technology and treatments for patients who need them most. The work sits at the intersection of several technical domains: healthcare data and claims analytics, population health and social determinants of health (SDOH) analysis, data engineering and sales intelligence.

Its product, the Bonfire Analytics Platform, integrates three data assets - claims data covering more than 300m lives, a provider directory of over 2m providers, and 1,000-plus SDOH and population-health variables. Analytics on these datasets are used to size markets, segment providers and map referrals, and to estimate which providers are most likely to purchase before first contact. The target users are commercial teams across healthtech, digital health, medical devices and biotech.

The company was founded by friends and Duke University alumni, and operates as a small founding team with named technical and business leadership: Vinay Nagaraj as chief executive and Jaya Pokuri as chief technology officer. Its stated ambition is to change how data and insights are used in healthtech sales.