Way

Way is an experiential ecosystem platform for enterprise brands, founded in 2020 and headquartered in Austin, TX, with EMEA operations in Paris and a presence in Mexico City. The company builds software that powers signature experiential activations for brands in hospitality, aviation, fashion, lifestyle and travel, with the stated aim of generating brand loyalty and experiential revenue at scale.

The technical work spans several domains: AI-driven curation, platform software development, data analytics, loyalty and member engagement technology, and partner network integration. These are organised across four products: Core Platform, which manages experiences and activations; Curation Lab, which applies AI-driven curation to experiences; Loyalty Sync, which handles member engagement and loyalty integration; and Partner Exchange, a brand-to-brand partnership platform.

Way reports more than 120,000 unique experiences powered across 50 countries, with over 2.5m global participants and an average revenue per experience of $10,000. The company raised a $20m Series A and is valued at $100m. Its operating philosophy emphasises data-backed, operationally seamless experiential programming, reflecting a shift towards experiences over material goods.