Fora Travel, Inc.

Fora Travel, Inc. is a travel agency and AI-enabled platform founded in 2021 that gives travel advisors the technology, training and support to launch and scale travel businesses. The company's technical work centres on artificial intelligence and AI-enabled workflow automation applied to a travel technology platform used by a distributed network of independent advisors. The Fora Advisor Platform weaves artificial intelligence throughout every part of the advisor's workflow, combining it with global supplier relationships, personalised training and a community. The platform supports 15,000+ expert travel advisors and has facilitated more than $3 billion in bookings, operating against a travel industry the company sizes at more than $100B. Its technical domains are artificial intelligence, AI-enabled workflow automation and travel technology. The company employs 200+ full-time staff and is headquartered in Downtown New York City, with global supplier relationships. It operates in the travel and tourism vertical, including travel advising and travel entrepreneurship. The company states that both humans and AI are essential to creating travel experiences, and that it emphasises turning a passion for travel into careers for its advisor community. Fora Travel has been recognised as a LinkedIn Top Startup, named one of Fast Company's Most Innovative Companies and included in TIME's 100 Most Influential Companies.