Placer.ai

Placer.ai operates a location analytics platform built on anonymized mobile-device geolocation data. The system ingests signals from mobile devices and translates them into visibility into physical-world foot traffic, market dynamics and consumer behaviour, tracking visits before, during and after store trips to reveal shopping patterns and trip sequences. Technical work spans geolocation data processing, anonymized and mobile-device data handling, foot traffic and consumer behaviour analytics, and big data processing at substantial scale.

The platform processes over 1.5 billion monthly visitors across 20 million devices and more than 13 million venues. The company reports annual recurring revenue of $100M and reached a valuation of more than $1bn in 2022. Its geographic presence is in the United States.

Customers are drawn from retail, hospitality, commercial real estate, civic and government, and marketing verticals, using the data for site selection, market evaluation and marketing decisions. The company states a commitment to privacy alongside its analytics work, and has been named by Forbes as one of America's Best Startup Employers.