Unacast

Unacast is a location intelligence company that applies machine learning and artificial intelligence to location data in order to extract human mobility insights. Its work sits at the intersection of data analytics and applied ML: models trained on movement data are used to characterise how populations travel and gather, with the stated aim of producing data that reflects reality rather than approximation. The company serves both private and public sector organisations, supplying inputs for decisions rather than making those decisions itself.

Its location intelligence platform delivers mobility analysis for commercial and societal uses, including foot traffic pattern analysis, support for site selection, and analysis of population movement. Customers span retail, real estate, and government and public sector, alongside private sector clients more generally. Data quality and accuracy are treated as central engineering concerns, and the platform is designed around privacy-preserving and privacy-friendly handling of location data.

Unacast describes its team as data enthusiasts and location intelligence experts. Stated working principles include a commitment to transparency, an emphasis on data accuracy, and a product philosophy oriented towards privacy respect and towards both commercial and societal benefits.