Amplitude, founded in 2012, is a digital analytics company headquartered in the United States with operations in Europe and Asia. The firm provides a platform that enables product, data, and marketing teams to analyze user behavior and derive insights without requiring coding expertise. Its core technical domains include digital analytics, AI analytics, and behavioral data analysis.
The company's product suite includes its Digital Analytics Platform, an AI Analytics Platform designed to explain the reasons behind user actions, and the Behavioral Graph, which it describes as the largest database of customer behavior. Amplitude serves over 4,500 customers, including 30 from the Fortune 100. The company employs over 700 people.
Amplitude states its culture is guided by principles of humility, ownership, and a growth mindset. The company maintains a focus on democratizing data-driven decision-making and has initiatives including a Startup Scholarship Fund and commitments to Diversity, Equity, and Inclusion.
