Upside, founded in 2015 and headquartered in Washington, DC, operates a technology platform that applies data analytics techniques common in online retail to the brick-and-mortar sector. The platform specializes in profit measurement, attribution analysis, and incrementality analysis for physical commerce.
The company's system processes billions of dollars in commerce annually across a network of over 100,000 retail partners. For consumers, the platform enables earning value on everyday purchases, with users having collectively earned over $1 billion in cashback. For businesses, it provides tools to acquire new, profitable customers.
Upside's technical work centers on developing analytical models that bridge the gap between digital and physical retail data, aiming to make offline commerce as measurable and optimizable as its online counterpart.
