Unwrap is a technology company based in Santa Barbara that develops a platform for automated analysis of customer feedback. The system applies natural language processing to data from support channels, surveys, social media, and app stores. Its purpose is to help product and engineering teams identify trends, detect issues, and understand customer needs at scale.
The company's core product, also called Unwrap, processes unstructured text feedback and surfaces actionable insights. This allows teams to move beyond manual review of individual comments and instead work with aggregated patterns across large volumes of input. The platform is designed for organizations seeking to integrate customer voice directly into product development workflows.
Unwrap describes itself as a team of engineers and product builders focused on tools that help companies listen to their customers. The firm operates from Santa Barbara, California.
