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Boomtrain built an AI-powered marketing platform using machine learning and recommendation systems to personalize user interactions; acquired by Zeta Global in 2017.
Zeta Global
Zeta Global is a publicly traded AI-powered marketing cloud company that helps enterprise brands personalize consumer experiences across channels using machine learning and large-scale data.
Zeta Global is a publicly traded company (NYSE: ZETA) that provides an AI-powered marketing cloud for enterprise brands and agencies. Founded in 2007, the firm employs over 2,000 people across the United States, Europe, and India. Its core technology stack includes AI, machine learning, real-time bidding systems, Kubernetes orchestration, and AWS cloud infrastructure.
The company's primary product, the Zeta Marketing Platform (ZMP), is designed to enable personalized consumer experiences across channels such as email, mobile messaging, programmatic display, and connected TV (CTV). The platform processes trillions of consumer signals. Zeta Global serves clients in several industry verticals, including retail, financial services, travel, media agencies, and publishing.
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