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Braze runs a customer engagement platform that lets brands deliver personalised, real-time messaging across email, push, in-app, SMS and WhatsApp from one system.
Twilio
Twilio provides a customer engagement platform combining communications APIs for SMS, voice, WhatsApp, video and email with first-party data and AI, used by over 335,000 businesses.
Twilio is a customer engagement platform that combines communications APIs with first-party data and artificial intelligence. Its APIs let developers and businesses embed SMS, voice, WhatsApp, video and email directly into their applications. The company was founded in 2008 and operates globally.
The company's technical work sits at the intersection of cloud communications, CPaaS, first-party data and AI. Beyond its core Communications APIs, which are used by over 335,000 businesses, Twilio supplies building blocks for fraud prevention and user verification, marketing campaigns across channels, and modern contact centre communication. Millions of developers use Twilio tools daily.
Twilio's stated mission is to democratize access to communication tools once available only to telecom giants. In the Gartner Magic Quadrant for CPaaS 2025, the company was named a Leader and positioned highest for Ability to Execute.
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