ActiveCampaign

ActiveCampaign, founded in 2003, is a software company that builds a unified customer experience automation platform combining email marketing, marketing automation, sales CRM and machine learning. The company pioneered the customer experience automation category and its work spans several technical domains of interest to engineers, among them machine learning and AI agents, its Active Intelligence layer, CRM software, email marketing technology and multi-channel campaign automation.

Its technical programme includes AI-powered capabilities - AI agents and Active Intelligence - designed to automate complex multi-channel campaigns across email, SMS, WhatsApp and the web, alongside a library of more than 500 pre-built automation workflows and over 1,000 pre-built integrations connecting the platform to other business tools and data sources. The underlying product, the ActiveCampaign Platform, supports personalised customer journeys for small businesses and marketing teams across such verticals as SaaS, ecommerce, healthcare and education.

The platform is used by more than 180,000 businesses in over 170 countries. The company reports the highest customer satisfaction scores in its category on G2.com and TrustRadius, and states an emphasis on retaining a human touch within automated systems.