The Farmer's Dog

The Farmer's Dog, founded in 2014, delivers fresh, human-grade dog food personalized to each dog's individual needs. The company sells direct to consumers in the United States through a subscription model, combining work in personalized pet nutrition, food formulation and human-grade food production, and subscription delivery logistics. Its broader stated aim is to simplify every part of pet care so that dogs can live longer, healthier lives.

The company began after co-founder Brett Podolsky's dog Jada was cured of severe stomach issues by home-cooked food; the founders built the product they had wanted for their own dogs, on the view that pet food marketing diverged sharply from how the food was actually made. Transparency in ingredient sourcing and preparation is central to the approach.

The Farmer's Dog has served hundreds of millions of meals nationwide and has raised over $150M. It competes in a pet food industry the company puts at $100 billion. Backers include investors in Warby Parker, Dollar Shave Club, Sweetgreen and Glossier.

The company describes itself as a movement to radically improve pet food, with a stated goal of helping dogs live longer, healthier lives alongside their humans.