Synergy Pet Group

Synergy Pet Group is a corporate holding and consumer-brand organization that manages a portfolio of pet-focused brands. Founded in 1995 and operating in the United States, the company builds an ecosystem connecting veterinarians, pets, and their families. Its work spans veterinary practice management software and healthcare affordability solutions.

The group operates several distinct brands. Shepherd Veterinary Software is described as the fastest-growing veterinary practice management software in the U.S., with the stated mission of simplifying practice operations and helping veterinarians rekindle their professional satisfaction. Wishbone focuses on affordability, helping pet parents access better care through savings, wellness, and insurance solutions developed in partnership with veterinary practices and employers.

The company's portfolio sits at the intersection of veterinary medicine, pet care, healthcare affordability, and practice growth. Its brands address both sides of the veterinary market: the operational tools practices use to run their businesses and the financial solutions that make pet healthcare more accessible to families.