Tapcart Inc.

Tapcart Inc. is a mobile commerce platform founded in 2017 to close a mobile conversion and loyalty gap for Shopify brands. Its product, Tapcart, enables Shopify merchants to build fully custom, branded mobile apps in hours rather than months, combining push notification marketing, personalised experiences and AI-driven optimisation to convert mobile browsers into repeat buyers and to give merchants an owned marketing channel.

The scale of the operation is substantial. Tapcart-powered mobile shopping reaches more than 50 million consumers and processes over $8 billion in revenue annually. Named customers include BÉIS, Grove Collaborative, Ruggable, Princess Polly and LSKD, placing the company among suppliers to some of the fastest-growing Shopify brands.

Technical work spans mobile commerce, mobile app development, AI-driven optimisation, personalisation and push notification marketing, across ecommerce, DTC and retail verticals. The company is venture-backed and has been part of the Shopify Ventures portfolio since 2021. Tapcart was founded on a problem-first premise and remains founder-led.