Button

Button, founded in 2014, is a mobile commerce technology company whose work spans mobile deep linking, commerce attribution and routing infrastructure, and AI-powered commerce optimization. The company began by fixing broken mobile links so that taps could route users to meaningful transactions across apps and websites, and has since evolved its engineering into a broader platform layer governing how commerce journeys are attributed, routed, and optimised on mobile.

Its current platform connects brands, publishers, and creators with mobile users, enabling the monetisation of mobile interactions and the optimisation of commerce journeys. By the company's account, the platform processes billions of transactions annually and has driven more than $25 billion in commerce to date. The verticals it serves include digital and mobile commerce, affiliate and performance marketing, publishing and the creator economy, and brand and retail advertising.

The company describes a culture built around making every mobile interaction count and a stated mission to power a commerce-driven internet, with continuous product evolution from deep linking to a comprehensive AI-powered platform.