Moloco
Moloco operates a planet-scale machine learning platform for mobile app monetisation, commerce media and streaming advertising, spanning user acquisition, first-party data and programmatic ad tech.
Moloco runs a planet-scale machine learning platform that puts advanced AI to work in advertising. Founded in 2013 by engineers with experience at YouTube and the Android Play Store, the company concentrates on operational machine learning: deploying deep learning systems that make decisions at scale rather than merely modelling them. Its technical stack spans neural networks, programmatic advertising and first-party data monetisation, with more than 30 deep learning neural network models in production.
Three product lines sit on that platform. Moloco Ads is a performance-based user acquisition service for mobile app marketers, reaching over 2 billion users across 3 million independent apps. Moloco Commerce Media lets retailers and marketplaces build advertising businesses of their own, and Moloco Streaming Monetization offers a full-funnel ad stack to streaming providers.
The company positions itself as the scaling engine for the internet economy, with the stated aim of making machine learning capabilities historically available only to the largest technology firms accessible to businesses of all sizes. Its work touches mobile app marketing and gaming, retail and e-commerce marketplaces, and streaming and connected television.