Marshmallow, founded in 2017, is a UK-based financial services company that uses data science and advanced technology to offer car insurance, home insurance, and car finance products tailored to newcomers and migrants. Its car insurance product assesses international driving experience, enabling fairer pricing for customers who have moved to the UK from other countries. The company has raised approximately £140 million in funding and serves millions of drivers.
With over 700 employees across offices in London and Budapest, Marshmallow operates in the insurance and financial services verticals. Its stated mission is to make migration easier, with a long-term goal of becoming a one-stop financial shop for newcomers to the UK.
Technical work at Marshmallow spans data science and advanced technology, applied across its product suite to evaluate risk and deliver pricing models that account for international experience rather than relying solely on UK-based records.
