Hazel is a venture-backed company developing an AI coworker designed for consumer brands. The product, also named Hazel, connects directly to platforms such as Shopify, Amazon, Klaviyo, and Meta. It monitors live data to detect revenue drops, broken operational flows, rising customer acquisition costs, and hidden growth opportunities, then delivers instant insights, proactive alerts, and actionable recommendations to brand operators.
The company's technical work spans artificial intelligence, data integration, and business intelligence. The team describes itself as tight-knit, composed of builders with years of experience working within consumer brands, and focused on creating AI that serves the practical needs of brand operators.
