WISEcode

WISEcode is a food data analytics company that builds the Food Intelligence Platform™, a system for analysing foods across thousands of attributes to characterise food quality, ingredient quality and processing levels beyond what nutrition labels report. The platform covers more than 730,000 foods and tracks over 15,000 attributes per food, drawing on work in nutrition science, food processing classification and data platform engineering. The company describes itself as the world's first Food Intelligence Platform™.

Its product suite includes UPF Code™, which classifies a food's level of processing, and WISEscore™, a composite food-quality measure built on four dimensions: Ingredient Quality, Nutrition Quality, Outcomes Score and Value Score. Code Builder™ allows users to create, test and share their own food codes on top of the platform, extending the scoring and classification logic to third parties.

WISEcode operates within an open data ecosystem ethos, positioning food information as a public resource rather than something held behind proprietary algorithms or marketing claims. The company invites scientists, developers and consumers to work with its data and tools, and its stated aim is transparency about food composition, including the engineered "bliss points" of ultra-processed products. Relevant industry verticals include food and nutrition, health and wellness, consumer packaged goods, and food labelling and transparency.