Spara

Spara is an AI-native go-to-market platform that engages, qualifies and converts inbound B2B leads across chat, voice and email. Founded in 2023 and headquartered in downtown Manhattan, the company employs a team of roughly 20 people and raised $15m in seed funding. Its customers range from fast-growing startups to large enterprises.

The technical work spans conversational AI agents, natural-language processing and LLM-based sales automation. Spara's agents operate alongside human sales teams throughout a hybrid motion, qualifying website visitors in real time, routing hot leads to sales, deflecting non-fits and running personalised multichannel outreach. A no-code training capability learns from a company's website, sales collateral and training guides, allowing teams to refine agent responses over time without rebuilding systems from scratch.

The platform is aimed at B2B software, SaaS and enterprise revenue teams seeking to scale go-to-market operations while retaining a personal touch. Spara's backers include the founders of PyTorch and Google Cloud TPU, as well as Heads of Sales at Anthropic and OpenAI.