Shaped
Shaped builds AI-powered search and recommendation infrastructure for marketplaces, e-commerce, and content companies, combining semantic and keyword search with behavioural signals.
Shaped is building AI-powered search and recommendation systems designed to make advanced machine learning accessible to companies beyond the technology sector's largest players. Its team brings experience from firms such as Meta, Google, Apple, and Uber.
The company's real-time retrieval engine combines semantic and keyword search, reranking results using behavioural signals and business rules. The platform serves marketplaces, e-commerce companies, and content businesses. Shaped reports processing over one billion queries, with customers seeing engagement rise by 2.5 times and retention improve by 79%. Content diversity has increased by 382% for some users.
Technical work spans areas including semantic search, real-time retrieval, and feedback-loop architecture. The firm is building a system that balances machine-learned personalisation with configurable business logic.