Scrunch

Scrunch, founded in 2023, has developed a platform to address a new category of digital presence management. The company's core offering is an AI search optimization platform that enables brands to monitor, analyze, and optimize how they appear in answers generated by large language models such as ChatGPT, Perplexity, and Gemini.

The platform's capabilities center on technical domains including large language model content optimization and citation tracking. Its key product, the Agent Experience Platform (AXP), creates a machine-readable version of a brand's content designed for how AI models parse and return information, without altering the standard human-facing website.

The company has achieved notable scale, serving over 500 paying brands and processing more than 6 million citations and 1.5 million prompts on a weekly basis. Scrunch has secured $26 million in funding to support its growth in this emerging field.