Primary is a seed-stage venture capital firm founded in 2015 and based in New York City. The firm invests in and provides operational support to founders of transformational businesses across sectors including Enterprise SaaS, SMB SaaS, Consumer, Fintech, Healthcare, Infrastructure and Cyber, and Frontier Tech.
The firm manages approximately $1 billion in assets. Its portfolio companies graduate from seed to Series A at twice the industry average, and founders are 19 times more likely to reach unicorn status compared to the broader market.
Primary distinguishes itself through its dedicated operator team, which maintains a 2:1 operator-to-investor ratio - the largest such team in early-stage venture capital. This team, known as Primary Impact, assists portfolio companies with hiring, revenue growth, brand design, and capital strategy. In 2019, the firm launched Primary Labs, a venture studio that incubates new businesses from ideation through launch.
