Demandbase

Demandbase is a pipeline AI platform company founded in 2006. It works on the problem of B2B go-to-market: unifying data, insights and actions across marketing, sales and customer success teams so that companies can identify target accounts, engage buying groups and close deals faster. Its technical work spans artificial intelligence and machine learning, intent data, B2B data unification and enrichment, intelligent automation and predictive analytics for sales and marketing.

The company's principal product is the Demandbase Pipeline AI Platform, a single system combining data, insights and actions across the three go-to-market functions. Demandbase also pioneered account-based marketing (ABM), the practice of targeting and engaging named accounts rather than broad audiences. Its intent data solutions have been recognised as Leaders by independent research firms including Forrester and G2.

Scale comes from a customer base described as thousands of businesses worldwide, serving verticals including B2B technology, financial services, manufacturing and business services, at both enterprise and mid-market levels. Growth has been partly acquisitive: the company has absorbed Engagio, InsideView and DemandMatrix. Its geographic presence is worldwide.