CDK Global

CDK Global builds retail technology and SaaS systems for the automotive industry. Its work centres on an open, integrated platform that connects dealership operations across the automotive ecosystem. For engineers and researchers, the technical scope is broad: SaaS platform development, AI-powered tools, intelligent analytics, CRM software, dealer management systems (DMS), digital retailing technology, and data and commerce systems. The company reports over $500 million invested in innovation in the past three years.

The flagship product, the Dealership Xperience Platform, is designed to link selling and service functions across a dealership and the wider ecosystem around it. Supporting products include digital retailing tools, CRM solutions, dealer management systems, intelligent analytics and AI-powered tools intended to streamline workflows and produce frictionless consumer experiences. The company states that its systems support nearly 15,000 dealer locations across North America and manage $540 billion in auto commerce annually.

CDK Global operates in automotive retail, covering dealership operations and auto commerce, with a geographic focus on North America. It has been in operation for 50 years and serves customers ranging from single-rooftop dealers to large dealer groups. Its stated priorities include an open, integrated approach to connecting the automotive ecosystem and enabling dealers to focus on their own customers.