Swish Analytics

Swish Analytics is a sports analytics and betting company that develops algorithmic predictions, odds and optimisation tools for sportsbooks and bettors. Its machine-learning prediction platform produces projections, odds and player props pricing with round-the-clock availability, both pre-game and in-play, covering the NFL, NBA, MLB, NHL and NCAA football and basketball. The company describes its remit as extending to every statistic, every player and every game, and positions itself as the global leader in player props pricing.

The product line also includes software for odds origination, risk management and trading, aimed at sportsbooks and other betting operators. Work spans several technical domains: machine learning, predictive modelling, algorithmic optimisation, odds modelling, data engineering and sports data analytics.

Swish Analytics describes its approach to oddsmaking as grounded in engineering, mathematics and domain expertise rather than intuition, with data-driven decision-making at its centre. The company operates an "always on" model to support continuous processing, and characterises its culture as a startup environment with an emphasis on algorithmic and quantitative rigour.