Novig, founded in 2021 and headquartered in New York City, operates a peer-to-peer sports prediction market platform. Rather than functioning as a traditional bookmaker, the company enables users to trade predictions directly against one another. Its flagship product, the Novig Sports Trading App, facilitates these trades with no vig, hidden fees, or account limits. The platform is currently available in over 35 US states.
The company's technical work spans sports prediction markets, peer-to-peer platform architecture, and financial technology. A notable regulatory milestone came when Novig achieved CFTC-designated market status, which it describes as the fastest such designation in US history. This places the firm at the intersection of sports betting and regulated financial markets.
Novig's stated culture emphasizes intellectual honesty, idea-based decision making, and questioning assumptions. The company describes its operating tempo as balancing urgency with sustainability, shipping quickly while building for the long term. Remote work is available for certain positions.
