Blee

Blee is an AI-first marketing compliance platform, founded in 2022, that gives legal and compliance teams visibility and control over marketing content before and after publication across every channel. Its technology draws on natural language processing and cross-format content understanding to analyse text, video and design files - including long-form blogs and Figma mockups - and to flag compliance issues automatically as part of the review process. The company is privately held and Y Combinator-backed.

The Blee Marketing Compliance Platform provides content review and monitoring for enterprise marketing teams, with AI pre-reading and flagging issues across content types prior to publication; the company reports having reviewed over 20 million assets. A separate post-publication monitoring product continuously tracks published material across websites, social channels and partner sites, surfacing new or altered content that may present regulatory or brand risk.

Customers include PayPal, NerdWallet, Brex, Marqeta, Betterment and Public. The company works with firms in fintech, financial services, CPG, travel and life sciences. It is headquartered in New York, NY, with offices in San Francisco, CA and London, UK. Blee was founded by Guy Shahar, and its founding team comprises lawyers and marketers with firsthand compliance experience; the company is a member of the American Fintech Council.