BioVid

BioVid is a cognitive insights and cognitive marketing strategy firm founded in 1998 and headquartered in Bristol, Pennsylvania. It applies cognitive science and behavioral economics to the analysis of healthcare stakeholder behavior, helping pharmaceutical companies understand markets, predict demand and shape stakeholder behaviour. The firm works with clients worldwide across the pharmaceutical, biotech and medical device sectors, including ten of the top fifteen pharmaceutical companies globally.

Central to its work is CIAIRA, a proprietary AI platform that analyses prescribing behaviour and patient journeys at unprecedented scale in order to access the subconscious decision-making processes of healthcare stakeholders. Alongside it sit bespoke cognitive and behavioural research methodologies developed in-house, which are designed to go beyond traditional surveys, focus groups and surface-level self-reported data.

Over more than two decades BioVid has evolved from a boutique consultancy into a global leader in cognitive insights. Its stated approach is evidence-based and research-driven, with an emphasis on innovation and proprietary methodology development across cognitive science, behavioural economics, artificial intelligence and behavioural analytics.