Arc XP

Arc XP is a cloud-based digital experience platform and content operating system built for media companies, retail brands and enterprise organisations. The Arc XP Platform unifies content management, identity, personalisation, monetisation and AI capabilities, allowing customers to create and distribute content and deliver multichannel experiences from a single system. The platform runs on Amazon Web Services (AWS).

Technical work spans content management, cloud computing, AI and machine learning, personalisation, identity management, digital commerce and multichannel publishing. The platform places emphasis on scalable, secure and extensible technology. In terms of reach, Arc XP powers more than 2,700 sites across 30 countries, serving more than 1.5 billion unique visitors monthly.

Arc XP was developed by The Washington Post and evolved from an internal publishing tool. Its stated focus is helping media organisations innovate rapidly and own their audience relationships. Industry verticals served include media and entertainment, publishing, news organisations, retail brands and enterprise.

The company has a geographic presence spanning the United States, Ireland, France, Germany and the United Kingdom, alongside its broader global footprint in 30 countries. Further details on founding year, team size and funding are not disclosed.