Alta Genetics

Alta Genetics, founded in 1988, supplies dairy and beef producers with genetics, reproductive solutions and advisory services. Its technical work spans genomic testing, animal genetics and breeding, reproductive technologies, data-driven genetic strategies, herd management tools, and sire selection and genetic evaluation. The company operates in 13 countries across North America, South America, Europe and Asia Pacific.

Product lines include Alta EDGE and G-STAR, elite sire programmes for genetic improvement and sire selection, alongside genomic testing services that support data-driven genetic strategies. Herd management tools are designed to help producers pursue individual herd goals, and customized genetic planning is delivered through on-farm advisory and reproductive specialist support.

The firm states a mission of creating value, building trust and delivering results, and describes an emphasis on rigorous product testing and transparent service. Its team comprises advisors, reproductive specialists, barn staff, lab technicians and distribution specialists, working in long-term partnerships with farmers under what the company terms a TRUE BLUE culture.