23andMe is a genetics and health company founded in 2006. It operates a direct-to-consumer platform that provides users with genetic reports blending ancestry insights with health-related information. The company's core service, Health + Ancestry Service, offers more than 150 reports covering areas such as ancestry, health predispositions, carrier status, and traits.
The company has sold more than 12 million kits, establishing a significant presence in the consumer genetics and personal genomics sectors. Its technical work spans genetics, health informatics, and direct-to-consumer platform development. 23andMe also engages in crowdsourcing genetic data for research while maintaining user privacy.
Key operational principles include a commitment to privacy by design and transparent communication. The company focuses on making genetic information accessible and actionable for individuals, operating within the broader healthcare and consumer genetics industries.
