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Urrly

Urrly is an executive search firm placing proven scaling leaders into lower middle market private equity portfolio companies.

Urrly is a specialist executive search partner for lower middle market private equity firms. The firm places proven scaling leaders into PE-backed companies, with a particular focus on the "#2 operator" - senior leaders drawn from larger platform companies who have previously built the systems, processes and operational discipline required to grow a business toward exit readiness.

Its search practice covers senior leadership roles across operationally complex sectors, including healthcare services and regulated industries, where the firm notes that leadership gaps surface quickly and mistakes carry disproportionate cost. Urrly assesses candidates on trajectory rather than résumé, evaluating execution capability and evidence of manufacturing growth rather than the maintenance of existing operations. The firm describes its model as deliberately distinct from Rolodex-access recruiting, emphasising operators with direct scaling experience.

The stated objective of the engagement is to lower leadership risk, shorten the time for new executives to become effective, and bring portfolio companies to exit readiness faster. Further details are available at https://urrly.com/.

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