thelab

thelab is a multidisciplinary agency with over 164 employees, headquartered in New York City with additional offices in Los Angeles, Istanbul, and Sydney. The agency brings together designers, writers, technologists, strategists, and creators to collaborate with clients and agency partners on campaigns spanning insights, creative, and technology. Its work spans several industry verticals, including real estate, consumer packaged goods, food and beverage, and lifestyle.

The company's culture emphasizes craft and accountability, with teams structured to work as one unified group rather than in isolated departments. This approach is designed to maintain agility - described as preserving the conviction of a much smaller team - while operating at scale. The agency traces its roots in creative production and maintains a performance-driven orientation.

thelab operates with a tailored approach for each engagement, drawing on diverse perspectives across its multidisciplinary workforce. Its collaborative structure pairs internal teams with clients and external agency partners to deliver integrated campaigns across the industries it serves.