Terry Soot Management Group

Terry Soot Management Group (TSMG Holding) is a data collection partner that supplies ground truth data for artificial intelligence, GIS and automotive applications. Working through end-to-end data collection programmes, the company handles planning, logistics, the recruiting, training and management of field specialists, data curation and the delivery of large datasets used in AI models, autonomous systems and mapping solutions. Its clients include Fortune 500 companies and technology firms.

Operations span Europe and North America. Technical work covers ground truth data collection, geospatial and mapping solutions, autonomous systems, data curation, data logistics, and privacy and security compliance. The firm is organised around cross-functional teams of engineers, operators, data scientists, GIS professionals and field crews.

The company describes its culture as collaboration-focused and remote-friendly, with an emphasis on hands-on ownership of project outcomes, practical problem solving, ongoing learning and development, and shipping reliable data quickly with continuous improvement.