Spellbrush

Spellbrush is a generative AI studio founded in 2016, focused on applying artificial intelligence to anime art, visual arts, and video game development. The company's stated aim is to blend AI with human artistry, positioning technology as a tool to amplify rather than replace creative work in the anime medium.

The studio operates across both AI research and game development. Its product portfolio includes niji・journey, a generative AI product, alongside games such as Arrowmancer and Cake Duel, which the company describes as combining gameplay with visual arts. Spellbrush reports serving over 16 million users across its products.

Technical work at Spellbrush spans generative AI and its application to visual media. The company's culture, by its own account, centres on a deep engagement with anime as a medium and a commitment to well-balanced gameplay paired with high-quality visual design.