Snap Inc.

Snap Inc. is a technology company built around the camera as a platform for visual communication, self-expression and augmented reality. Its technical work spans augmented reality, computer vision and camera technology, visual messaging, and AR hardware. The company's stated view is that the camera presents the greatest opportunity to improve how people live and communicate.

Its products include Snapchat, a visual messaging app that opens directly to the camera rather than to a feed and whose messages delete by default, a design choice intended to protect user privacy; Lens Studio, an augmented reality platform that powers AR experiences across Snapchat and other services; and Spectacles, AR glasses designed to make computing more human. The company works across four industry verticals: social media and visual messaging, augmented reality, consumer hardware in the form of AR glasses, and developer tools and AR creation platforms.

Snap describes its product philosophy as privacy by design, with camera-first interfaces and ephemeral messaging by default, and a design ethos of making technology more human by mirroring patterns of real-life interaction. The company frames its purpose in terms of human progress: empowering people to express themselves, live in the moment, learn about the world and have fun together.