Sequence

Sequence builds a single platform for B2B finance teams that handles quoting, billing, collections, and revenue recognition. The product is designed to replace spreadsheets and manual billing work for companies managing complex custom contracts and usage-based pricing, spanning quote-to-cash automation, contract management and collections automation.

The platform powers more than $1 billion in annual invoice volume and reported 10x ARR growth over the past year. Customers include Cognition, incident.io and MoonPay. The company is venture-backed, with investors including a16z and Salesforce Ventures, and operates as a small team.

Sequence works primarily with B2B software, SaaS and fintech companies and their CFO organisations. Its stated product philosophy is that finance software should work the way finance teams work rather than the other way round, and the team describes a pragmatic, problem-oriented culture focused on eliminating manual work. The company frames its current stage as early despite its recent growth.